UAE Privacy Policy
Version 1.0 – Updated January 2025
This Privacy Policy applies to AMBL L.L.C-FZ, a company registered in Meydan –Free Zone with company number 2419973, whose registered office is at Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, UAE (“AMBL”, “we”,“our” or “us”), in connection with our services, website and mobile application provided in the United Arab Emirates.
1. Data Controller
For the purposes of the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL) and the Kingdom of Saudi Arabia Personal Data Protection Law (KSA PDPL), AMBL is the data controller responsible for processing your personal data in the UAE and KSA.
This UAE privacy policy is designed to ensure an equivalent level of protection to GDPR standards.
2. Personal Data We Collect
We may collect the following types of personal data:
• Contact details (name, email, phone number)
• Booking information (venue, time, preferences)
• Device and usage information when using our website/app
• Payment information (when applicable)
3. How We Use Your Data
We process your personal data to:
• Provide and manage reservations and services
• Communicate with you about bookings or inquiries
• Improve our website, app and services
• Comply with legal and regulatory obligations
3a. Legal Basis for Processing
We process personal data based on the following lawful bases:
• Consent provided by you for specific purposes
• Performance of a contract when you use our services
• Compliance with legal or regulatory obligations
• Legitimate business interests balanced against your rights and freedoms
4. International & Cross-Border Data Transfers
Your data may be stored in the UAE or transferred to secure servers in the UK or other jurisdictions for the purpose of providing our services and integrations (e.g., with reservation partners such as SevenRooms).
Where we transfer your personal data outside the UAE or KSA, we ensure that:
• The destination country provides an adequate level of protection as determined under UAE PDPL or KSA PDPL, or
• We have appropriate contractual safeguards in place (such as StandardContractual Clauses or International Data Transfer Agreements) to ensure your data is protected to equivalent standards.
You can request further details about our cross-border safeguards by contacting us at hello@ambl.co.
5. Sharing Your Data
We may share your personal data with:
• Venue partners and integration providers to fulfill bookings
• IT and cloud service providers
• Regulatory authorities where required by law
We do not sell or rent your personal data to third parties.
6. Your Rights
Under UAE PDPL, GDPR and KSA PDPL, you have the right to:
• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent where processing is based on consent
• Object to or restrict certain types of processing
• Request data portability
To exercise these rights, contact us at hello@ambl.co. We will respond in accordance with applicable law.
7. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes set out in this policy or as required by law.
8. Contact Us
For any questions or to exercise your rights, please contact us at:
AMBL L.L.C-FZ
Meydan Grandstand, 6th Floor
Meydan Road, Nad Al Sheba, Dubai, UAE
Email: hello@ambl.co
For KSA users, AMBL ensures compliance with KSA PDPL and can be contacted athello@ambl.co for PDPL-related inquiries.